IL - VENTURES

Project Overview
The task was to characterize and design branding and a responsive website for an investment company in technological solutions exclusively for startups in Israel. The company is an elite company that invests in startups that meet high investment criteria.
My Contributions
Branding: Logo and brand book.
UX/UI Design: Responsive corporate website.
ilventures -UI2
Design Process
UX/UI
ILVentures sitemap
Research and Sitemap
Wireframes

After we did market research,
I started characterizing the site, which includes building wireframes.

ilventures wireframe
Branding

In the branding, I combined shades of blue in order to emphasize the connection to Israel.
In addition, elements representing technology are used in the images as well as in the illustrations.
The design is simple and clean,
the rationale was to show luxury.

The dark blues come to emphasize the technological appearance, today, all high-tech software has two display versions, light and dark, most people prefer to use the dark one because it highlights the content.

ilventures branding
UI Design

Implementing the UI materials before sending to development.

il venturs ui design